Radio continues to evolve and fight back against competition with new services
Global has launched a new app as part of the radio industry’s response to the fracturing of available ‘ear-time’ among listeners.
The Global Player offers the group’s portfolio of radio stations centered around their brands – including Heart, Capital, Smooth and LBC – but it also offers new music streaming services allied with those brands.
The slick new app builds on the radio brands to offer decade-specific choices; Heart 70s, Heart 80s, Heart 90s and Heart 00s for example.
But there is also a selection of music services based on lifestyle and moods. That brings us Heart Dance, Capital Party, Smooth Relaxation, X Chill and even Classic FM Feel Good.
As a radio ‘veteran’ who no longer has the weight of audience figures on my back, like I did as a presenter and later manager in the industry, I can enjoy the expansion of the industry unconcerned about how it might affect my career.
Although I am concerned about the dominance of the large players in the radio – and wider audio – space, it is also interesting to see how the big boys are evolving their business amid challenging and highly competitive times.
My main focus these days is speech radio – specifically podcasts – and I will be interested to see how (if?) the big radio brands leverage their power in this genre.
In the long term, providing music based services is fine but competition and revenue models may be restrictive.
Investing in genuinely innovative content is where is gets really exciting.