A common practice among organisations with Facebook pages is about to be targeted in a News Feed crackdown.
I’ve never been a fan of those posts that ask people to Like, comment, share, etc for no other reason than to boost engagement, and from this week Facebook is taking action against them.
So if you are using techniques known as engagement-baiting you might want to stop.
Engagement on Facebook (and all social channels) should be authentic. If someone likes something, they may decide to hit the like button; if they want to share it, they will do.
Asking them to do that not only feels a little desperate, it will also be considered ‘spammy’ by Facebook’s algorithm.
What should you do?
It’s more about what you shouldn’t do.
Facebook says that posts that use engagement baiting will be shown less to followers of your page.
If you keep asking people to like, tag, etc, then your page itself may be demoted, although Facebook will give you a few weeks from now to adapt to the new rules and change the behaviour of those who control posts to your page.
“Posts that ask people for help, advice, or recommendations, such as circulating a missing child report, raising money for a cause, or asking for travel tips, will not be adversely impacted by this update,” Facebook has clarified.