Media Means Business

Facebook brings back polls

Using social media and your website to gather opinions can be a great way to encourage engagement from your customers – and gain valuable data.

So the low-key re-launch of Facebook polls was a welcome sight this week.

If you’ve been using Facebook Pages for a while you may remember that there used to be a polls option, but then there wasn’t! Now it’s back.

At the time of writing, the polls function is on my profile but not my page on the desktop (web browser) version of Facebook but is also available on my page via the mobile app.

I’ll assume it’s the same for you and will explain how to start a poll using the mobile app.

First click on Publish and at the bottom of the screen you’ll see an ‘Add to your post’ section. There’s an icon which looks like two images (the one you’d use to add a photo). This brings up a menu of options, one of which is ‘Poll’.

You can then ask you poll question and give two possible responses, set how long you want your poll to run and publish your post.

The good thing is that you can write a longer post and include the poll at the end, which could be used for something as simple as ‘has this post helped you?’

Twitter also allows you to create polls within the tweet composer but allowing four possible options.

Ideas for using polls

If you are wondering how to use polls for your business, then asking what the main challenges or concerns of your audience are is a good place to start.

You can also gather insights into customer behaviour, perhaps to assess how likely they are to need your product or service in the months ahead.

Used carefully, you could also tap into current news. For example, if you’re an accountant, you could ask whether customers think they will be better or worse off from a tax change.

While Facebook and Twitter polls are basic survey tools, they can give you an idea of how your followers are thinking and perhaps help steer your content towards certain challenges.

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