Music can be an important part of a business for both customer experience and employee motivation. In most of the radio business music is the single-most important element for attracting and retaining listeners … although as presenters, we like to think it’s us! Making the right music choices can also benefit your business. The customer […]
People often talk about how nice surprises are … I disagree. I quite like knowing what’s coming up and while surprises have their place, there’s something more powerful… Anticipation. Ok so getting an unexpected phone call from an old friend or a cheque in the post from a long-forgotten insurance policy is a nice surprise. […]
Using emotion in advertising or content marketing can be a powerful tool. But you have to use it carefully.
Although the bulk of your media content should focus on your customers, your business history can be a fascinating way to talk about you!
Ignoring Facebook in your marketing plan is likely to be a mistake, especially as the addiction is real according to two new reports.
Facebook is constantly trying to improve the customer experience for its users and speed is the latest factor to be targeted.
There is a trend happening in the media which you need to be aware of because it puts your business at risk.
Email is here for a while yet but it may not be your best internal communications tool. Consider using more effective platforms.
If you run a B2B business and want to know more about professionals who visit your website, LinkedIn just made that easier.
We blame the weather for lots of things – being late, bad moods, ruined holidays – but now it seems we can also blame it on poor engagement for our digital marketing.