Beware the overshare

Facebook has announced a further update to what it considers worthy of showing up in people’s News Feeds.

The update could affect certain businesses or organizations which post a large number of links on their public Facebook pages if those links are deemed to be low quality.

It’s worth remembering that when you post something on your Facebook page, that does not guarantee it will be seen by those who like your page. That post is subjected to an automated set of rules which assess the value of the content.

As I always stress, content marketing and effective use of social media is all about your audience. Facebook (plus Google, Twitter, etc) are keen to ensure a good experience for their audience and will punish those that ignore that.

What does this mean for your page?

If you are already putting everything you post on your page through a quality threshold and focusing your posts on delivering useful content for your audience, then you shouldn’t notice too much difference.

However, if for some reason you are serving up a diet of low quality content such as links to clickbait, sensationalism, and misinformation, then these posts will be less likely to be seen – so why bother posting them!?

This update will only apply to links, such as an individual article, not to domains, other Facebook Pages, videos, photos, check-ins or status updates.

The message is clear…

Facebook doesn’t want spam. It wants good quality content that will be useful for others. That should be your sole focus on social media.

Of course you want to promote your goods and services but do that in a clever way. Include references and links to what you sell within content that stands up as a piece of media. You’ll notice that I do this in my posts; I include links to services I provide without making them the focus of the piece.


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